- We know from various market research that approx. 20 percent. customers are willing to pick up the package at the point. This is also related to its size, because a smaller, lighter one is easier to pick up on the way - says newsrm.tv Anna Kania-Okieńczyc, Marketing Director at DHL Parcel Polska, and adds. - Adapting to the expectations of customers and creating a network of solutions facilitating their receipt of purchases made online is a market trend. Companies are preparing a range of solutions. In our case, it is a network of collection points, but also an efficient parcel redirection system, in which the customer can manage himself how he wants to pick up the parcel.
We can already pick up our purchases in the online store in a traditional store, eg Żabka and Freshmarket signed an agreement with DHL Parcel. Shops will be included in the network of DHL collection and shipping points. In total, the network of collection points will increase by more than 4,550 stores throughout Poland.
- The parcel collection process works according to very simple rules. When the parcel is waiting at the point, the customer receives an SMS with the PIN code. It is with its help that the customer collects the parcel at a convenient time. Points are open from 6 am to 11 pm. Parcels are waiting for the customer for 7 days - explains Anna Kania-Okieńczyc.
The cooperation development plan between DHL Parcel and Żabka Polska assumes a rapid implementation of Żabka and Freshmarket stores to the network of partner points. In the first phase of the project, by the end of May, the service will be launched in 218 stores in Mazovia. By the end of September, it is planned to implement the service in another 4,332 points. Thanks to the cooperation, the parcel collection network will reach 6,100 points by the end of the year.